353 S Main St (Main & William Parking Lot)

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Site Description and History

​​353 S Main is located on the northeast corner of Main and William Street. The site is an important gateway to the downtown MainStreet district. The site is 7,000 SF and is currently a surface parking lot managed by the DDA as a paid parking lot. The lot contains 24 parking spaces. Additional public parking is provided on-street and in the 4th and Washington Structure immediately adjacent to the site. There are 2,781 off-street and 473 on-street parking spaces within a 1/4 mile of the site. The site is seasonally used for public events. Key adjacent uses include the Main St and Liberty St businesses and the William St bike lane. Sanitary sewer system improvements were made in 2023 to accomm​odate the future development.

The site is currently zoned D1, Downtown Core District. D1 zoning allows for a maximum of 180 feet and a Floor Area Ratio (FAR) of 900% with affordable housing premiums. Due to the size of the parcel, the maximum FAR is reached before the building approaches 180 feet. The development is subject to secondary street frontage requirements and Main Street Character Overlay District. All concepts include an active ground floor and off-site parking strategy. From a financial perspective, the site would be eligible for a Lower Income Housing Tax Credit (LIHTC) development.  

The City conducted community engagement to consider the following objectives for redevelopment:

  • ​Maximize affordable housing units below 60% AMI
  • Maximize market rate housing units
  • Develop a mix of housing unit types and prices
  • Activate the ground floor for public benefit
  • Provide parking on site
  • Maintain some City ownership/control
  • Contribute to Main Street character

Project History

  • November 18, 2019: R-19-521 City Council added 353 S. Main to the financial feasibility analysis
  • April 20, 2020: R-20-131 AAHC directed to conduct community engagement around potential development options to determine optimal development plan in support of affordable housing
  • April 19, 2021: AAHC shares results of community engagement process with City Council
  • April 19, 2021: City Council agenda item 21-0647 designates the AAHC to develop the property as affordable housing​

Next Steps: AAHC hires development team, starts site plan approval process and secures financing.​

​Design Proposal and Concepts


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​​​Co​​mmunity Engagement and Presentations

October 1, 2020 353 S Main Community Engagement Presentation​​​​

November 9, 2020 353 S Main Community Engagement Presentation

December ​10, 2020 Community Engagement Main Room Presentation

May ​3, 2021 ​​Affordable Housing Public Engagement Report

June 14, 2021 City Council Work Session on Development of City-Owned Properties as Affordable Housing

June 14, 2021 City Council Work Session on Development of City-Owned Properties as Affordable Housing (download presentation)

Supporting Documents

City Council Resolutions​

R-19​​-109 Directing the Planning Commission to consider the benefit of downtown affordable housing premiums​

R-19-1​38 Directing AAHC & Administration to analyze 10 properties​​​​​​

​​​R-19​-521​ Directing AAHC & Administration to analyze 353 S Main​

R-20-131​ Community Engagement, Downtown Parking Study, and Downtown Housing Market Analysis for 4 properties​​

R-21-138​​ Developmen​t 353 S Main​

Affordable Housing Planning & Zoning

Zoning​​ Analysis - multiple sites​


353 S Main Apprais​al 2019


353 S Main Survey 2021

Title Work​

353 S Main Title Work 2021

Environmental Reports