Wanted: Your A2 Be Safe safety theme ideas and/or slogans (now through Dec. 14, 2017)!
Your creativity can send a message (literally) to your fellow residents/ students/ visitors/ commuters reminding all to be extra diligent when it comes to safety.
Last spring, the City of Ann Arbor launched the A2 Be Safe awareness campaign. You may have noticed the A2 Be Safe campaign posters at City Hall, PSAs on CTN, social media posts, bus tails, etc.
The campaign consists of a series of themes — crosswalk safety, stop for school buses, don’t text and drive, etc. — to promote safety among all who live, work, study and play in Ann Arbor. The accompanying campaign slogans, including “phone down. heads up” and “look. cross. live.,” are meant to raise awareness of safety issues common in our community. The campaign, overall, is intended to have some “edge,” to provoke thought and to be memorable.
Perhaps you have been inspired to come up with some messages of your own? Well, now is your chance to share your ideas. The city is in search of your original safety themes and/or slogans that are uniquely Ann Arbor or that would appeal, particularly, to our community as a whole. If your ideas address a safety-related issue, the city wants to hear about it!
Now through Thursday, Dec. 14, 2017, email your safety theme ideas and/or slogans to the city, and yours could be selected as additions to the A2 Be Safe campaign in 2018!
In your email, please include:
- Your first and last name.
- Your daytime phone number.
- Your city of residence.
- The intended audience, if there is one in particular, e.g., commuters, bicyclists, students, etc.
- Your new safety theme, if you have one.
- Your new safety slogan, if you have one.
- A description of imagery that would accompany your theme and/or slogan, if you have anything particular in mind, no attachments, please.
Please submit only text — no images, graphics or visual concepts. By submitting your idea(s), you are giving the City of Ann Arbor and those who collaborate with the city unrestricted permission to use your submission(s) in any form, format or way the city sees fit, either in its original entirety or any portion of the submission, and with or without attribution. However, the city will strive to recognize, in some form, those who submitted a slogan or theme that has been selected for use.
You could see your creativity come to fruition … and contribute to the effort of helping A2 Be Safe. For more information, and to see the current campaign themes and slogans, visit the A2 Be Safe community resources site.