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 Farmers Market Vendor Diversity 

 

 

The diversity of vendors at the Ann Arbor Farmers Market is increasing. Of the 19 vendors to join the market in 2008, 14 brought a previously unrepresented product.

 

What is vendor diversity?

Vendor diversity is simply the number of market vendors selling different types of products. Vendors at the Ann Arbor Farmers Market sell a wide variety of products including locally grown produce, flowers, plants, jams and jellies, honey, maple syrup, baked goods, grains, fruits, eggs, dairy products, clothing,  toys, jewelry, home decorations, furniture, dried flowers, pottery and candles.

How does vendor diversity encourage local food sufficiency?

Consumers shop at farmers markets for their variety of fresh, high quality, locally grown or produced products. A market that offers a wide variety of products is attractive to consumers. Vendor diversity encourages consumers to shop at the market on a regular basis, experiment with new foods and flavors, and get to know where their foods come from. This in turn supports local farmers and promotes growth of the local food movement. According a rapid market assessment conducted by City staff, 40% of farmers market customers said their main reason for visiting the Ann Arbor farmers market was to buy local foods, compared to 29% in 2007.

More information

Ann Arbor Farmer's Market: The City operates the Ann Arbor Farmers' Market every Saturday of the year, and on Wednesdays from May through December. The market is located in the historic Kerrytown District.

 

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Last Updated: July 2009

 


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